Concept Describe your restaurant concept and get the reader excited about your idea. Define clearly what will be unique about your restaurant. Incorporate your logo and mock up a formatted menu design tap a designer for help if needed.
Following the example of the owner focusing on the food and the menu, someone with experience promoting and marketing restaurants needs to be in charge and have a plan.
Let investors know you've brought someone on board for that purpose, that they are experts on the local food scene, and explain their marketing plan. Business Operation. Sometimes referred to as Products and Services. This is where you tell investors about your hours and how many employees you plan to hire. It's also where you explain the benefits of your establishment for customers, such as its convenient downtown location , or its close proximity to the local interstate exit.
This is also a good place to mention any close ties you have to local restaurant vendors, such as food supply companies or local farms that will give you a competitive edge. For example, a liquor license is expensive and can be difficult to obtain in some markets. This is where you would explain to investors that you've hired a consultant who specializes in negotiating the purchasing of liquor licenses to handle that aspect of your business.
Management and Ownership. Who is going to helm the ship? The food industry is always going to be competitive. List down all of the outside sources whose services you wish to retain. Make a brief explanation about what services these people have offered to you and your business, why you specifically chose them, and any notable accomplishments that they might have. You have to remember that this section has to be kept short and simple.
You have to answer questions such as what type of business structure you have set up or why you made that particular business decision. Create the financial portion of your restaurant business plan. This person has to be very knowledgeable when it comes to the specifics of restaurant finances and that person should know what questions to ask you.
Gathering this data is vital as it will help determine whether or not your business concept is financially feasible. How to write a business plan for your restaurant As mentioned before, the restaurant business is a very competitive industry. Develop a business description for your restaurant. Check signing authority for the general operating account will be given to the general manager. Payroll Processing. Payroll checks will be issued bi-monthly.
Payroll will be processed by a payroll processing service. This could potentially become a large portion of gross sales. The Wrights are targeting Year 2 and at that point, a sales agent would be hired to directly market the products for daily delivery or catered functions.
On a typical day in America in , more than million people will be foodservice patrons. National Restaurant Association.
First Research. The industry consists of full-service restaurants FSR and limited service eating places, which include quick-service restaurants QSR ; cafeterias; buffets; snack bars; and nonalcoholic beverage bars.
First Research 4. This industry comprises establishments primarily engaged in providing food services to patrons who order and are served while seated i.
These establishments may provide food services to patrons in combination with selling alcoholic beverages, providing carry out services, or presenting live nontheatrical entertainment.
Demographics, consumer tastes, and personal income drive demand. The profitability of individual companies can vary: while QSRs rely on efficient operations and high volume sales, FSRs rely on high-margin items and effective marketing. Large companies have advantages in purchasing, finance, and marketing.
Small companies can offer superior food or service. The industry is labor-intensive. First Research Wages form a significant proportion of operating costs. The existence of a statutory minimum wage in most states increases the need for players to keep other costs as lean as possible, which in turn increases the importance of suppliers. A slight complication is that in some states, foodservice employers are able to treat tips received by their staff as contributing to their wages; in such states, this policy reduces the impact of the minimum wage from the employers' perspective.
Restaurants compete with companies that serve meals or prepared foods, including grocery stores, warehouse clubs, delis, and convenience stores. In addition, restaurants compete with home cooking. Among FSRs, most establishments focus on Italian cuisine, steak, or seafood. Hamburger joints make up a majority of QSR locations, along with pizza parlors and sub sandwich shops.
In FSRs, waiters take orders, serve beverages and meals, present the check, and process payment. FSRs include casual dining full bar ; family dining limited bar ; and fine dining establishments.
Her mother, who had three generations of traditional recipes, trained her. Lily quickly mastered these and began experimenting with her own dishes. The feedback from her family was always very positive. She knew one day she would have to parlay this skill into a business opportunity. On the Water is forecasted to reach profitability by month two. We forecast a high net profit on these sales. Improve inventory turnover to two-hundred turns next year in year two, and to in year three.
The mission is not only to have great tasting food, but have efficient and friendly service. Our dining environment is not only welcoming and sophisticated, it is unique in design, with walls on almost all sides that are constantly wet with running water and a lush jungle ceiling that will hang from above.
Will the population base support another fine-dining establishment? Many websites provide checklists for startup as well as additional resources for making budget samples. Create the financial section of your business plan. Now you must finish your operations section by supplying the names of the suppliers and vendors your restaurant will be doing business with.
We are especially focused on providing a unique environment for people to dine and meet. This means including items such as refrigerators, ovens, fryers, dishwashers, and much more. What your restaurant business plan should cover A good restaurant business plan is one that has the necessary components that ensures everyone knows what needs to be accomplished and how things should be done. Hence we see that Restaurant Business Plan Template Word is can be used for the best planning format. Restaurant interior design is another key consideration here, as well.
Restaurants compete with companies that serve meals or prepared foods, including grocery stores, warehouse clubs, delis, and convenience stores. The structure you choose is less important than actually choosing a structure that works for you and making it clear to investors that you do have a plan and understand how it will function effectively. The profitability of individual companies can vary: while QSRs rely on efficient operations and high volume sales, FSRs rely on high-margin items and effective marketing. Running a restaurant is no easy task. We will concentrate on the high-end spenders who enjoy new restaurants, eating out, a fun atmosphere, and high-end food and service.
Research has shown that business plans can help reduce this risk by both doing the planning and helping a small business gain capital. Through Constant Contact an online marketing program the couple has stayed in touch with their host and hostesses, and has been asked to return to provide catering services to several repeat events. On the Water will target both fun-seeking as well as sophisticated diners looking for good food in a fascinating atmosphere. Their home-style menu is very popular with family reunions. Restaurant Business Plan Sample template allows you to jot down everything from ownership to the cost of the start Free Download Free Restaurant Business Plan Template PDF If you are looking for an extremely detailed example of a restaurant business plan template then look no further. Our dining environment is not only welcoming and sophisticated, it is unique in design, with walls on almost all sides that are constantly wet with running water and a lush jungle ceiling that will hang from above.
Jeff will write the schedules. Is your restaurant going to cater to the older retired generation at lunchtime? How old are these people? Doing this will help show that you have developed the knowledge and skills necessary to run a successful restaurant.
Management The restaurant is led by Lily Valdivia, an industry veteran. Historically, if there is a dip in the general economy, the restaurant industry is usually effected far less that the overall economy. Create a mood board that shows images related to the design and feel that your restaurant is trying to give off. Perhaps more importantly, who will be handling this? This is where you tell investors about your hours and how many employees you plan to hire. Computerized information systems can improve and link food preparation and serving operations.
In FSRs, waiters take orders, serve beverages and meals, present the check, and process payment. In addition, restaurants compete with home cooking. The Wrights will sub-contract the work themselves. Running a restaurant is no easy task. How to Write a Restaurant Business Plan: What to Include Before you begin your own journey into creating a restaurant business plan, familiarize yourself with what the final product should look like.